Our Story

Made for kids
by moms who've
seen it all.

Lex and Rachel, co-founders of Figgy
Lex and Rachel playing with Figgy
How it started

A messy couch.
A big idea.

It started with a frustrating afternoon and a flimsy kids' couch that couldn't survive toddler life. Rachel — mom of six and serial entrepreneur — decided there had to be something better. Something non-toxic, easy-clean, and actually built for the chaos of real family life.

2020 · Madison, Wisconsin

Built in a living room.
Loved by thousands.

Prototypes were tested in Rachel's living room — with their own kids as the world's most demanding focus group. The result? A modular play couch that transforms into forts, rockets, reading nooks, and more. When they launched on Kickstarter, they hit their goal in under 8 minutes.

Rachel inside a Figgy cube fort
50K+
Our mission

Smartphones don't
make smart kids.

We believe in the power of screen-free, open-ended play. Figgy is a basecamp for your child's best adventures — sparking imagination, building gross motor skills, and giving parents one beautiful piece of furniture that does it all. Fewer toys. More play.

What we stand for

Made with intention.
Loved with abandon.

Screen-Free Play

Open-ended design that sparks real imagination — no batteries, no screens required.

Non-Toxic Materials

GREENGUARD Gold and CertiPUR-US® certified. Zero harmful chemicals — ever.

Built to Last

High-density FiggyFoam™ that survives sumo slams, pillow fights, and everything in between.

Made in the USA

Proudly designed and crafted in the United States with locally sourced, rigorously tested foam.

The founders

Two moms.
One big dream.

Rachel Neill

Rachel Neill

Co-Founder & CEO

A mom of six and serial entrepreneur, Rachel built Figgy after one too many flimsy kids' couches. As a former tech CEO, she knows how to build teams — but her passion is building better play. Featured in BRAVA Magazine as a "Mother of Invention," Rachel leads Figgy with the same energy her six kids bring to every fort they build.

🏠 Has personally survived 6 kids' fort phases
Lex, Co-Founder

Lex

Co-Founder

With deep roots in product and a mom's intuition for what kids actually need, Lex brings a grounded, design-led perspective to everything Figgy creates. She believes the best toys are the ones that disappear into play — and reappear as the best memories of childhood.

🎨 Believes great design should be played on
As seen in
The Skimm The Bump USA Today Woman's Day Parents BuzzFeed Scary Mommy
Safety first, always

Certified clean.
Tested by parents.

GREENGUARD Gold

Ultra-low chemical emissions. School & healthcare grade.

CertiPUR-US®

No formaldehyde, flame retardants, or heavy metals.

3rd-Party Tested

Lead-safe, BPA-free, phthalate-free, PVC-free.

Ready to play?

Their adventure
starts here.

Shop Figgy